Dress Up Your Company's Facebook Page

Dress Up Your Company's Facebook Page

Facebook can be a great marketing tool and communications outlet, but there
is only so much that you can say in brief status updates and plain-text
fields on your About page. If you really want to put Facebook to work for
your business, you'll need to explore the option of adding tabs-clickable
images of extra pages-to your profile. Done creatively, tabs encourage
visitor engagement and showcase your content. They let you post quizzes and
polls, and they can display your content from other social networks, such as
Twitter and Pinterest.

If you lack the coding skills to create custom tabs using Facebook's
development platform, the following Facebook apps can help. Some enable you
to apply fully customized Web pages as additional tabs-a great way to add
content about your products, services, and company culture.

1. Iframe Apps

The IFrame App is among the simplest for dressing up your Facebook presence.
Iframe Apps is one of the simplest custom tab wizards, letting you add two
tab pages to your Facebook Page. You can either specify an existing URL or
insert text and HTML to display on your custom tab, and define a specific
frame height to fit the length of your content. The "fan gate" feature lets
you display an image or custom text to encourage visitors to "like" you
before viewing the main content.

Keep in mind, though, that to insert HTML code with images or videos you'll
need to upload the files elsewhere since Iframe Apps doesn't offer online
storage.

The free service displays its logo on your page footer. The premium
services, starting at $9.90 per month after a free 7-day trial, allow you to
remove ads.

2. FanBuildr

Hosted iFrame offers a WSIWYG editor.
FanBuildr is a more advanced app that lets you add up to ten tab pages to
your Facebook Page. The free service is available to all pages with 25,000
fans or less, and shows a small promo on the footer of your custom tab page.
Its premium services, starting at $5 per month, remove ads and let you
create unlimited tabs.

When inserting your text or code for the custom tab, you can define
different content to display to visitors, depending on whether they "like"
your page. A WYSIWYG editor lets you format text and add links or images,
with both code and visual views. You can upload up to 25MB worth of files
per page-or 250MB and beyond if you subscribe to the premium services. You
can also enter your Google Analytics code to track traffic to your Facebook
tab.

3. Static Iframe Tab

Check out Static Iframe Tab for adding 20 or more tabs.
The Static Iframe Tab from Woobox lets you add over 20 tabs to your Facebook
page. The basic functionality is free, and free of Woobox branding.

What do you want to display on a tab? You can choose a URL, an image, or
HTML code. You can also specify a nonfan page source. A WSIWYG editor
enables formatting and edits, letting you switch between the code and visual
view. The free service includes visitor analytics to display stats for page
views, visits, and likes, segmented both by fans and nonfans who view your
tab.

Their premium services, starting at $10 per month, allow you to limit access
to the tab page-for instance, you can require users either to fill out a
form or to have a certain number of Facebook friends who like your page.

4. Extended Info

Extended Info lets you add a tab that's similar to and alongside the usual
About page, but with more details-so you can display things, such as
products, with text, HTML code, or videos. You can organize the content via
bulleted, numbered, or paragraph lists, each with a custom heading name.

5. Twitter Tab App

Extend your tweets to Facebook with Woobox.
Need to publicize your Twitter presence to your Facebook fan base? This free
app from Woobox adds a tab to your Facebook Page displaying your Twitter
Profile and Tweets, with a small ad link on the bottom of the tab.

In the Twitter tab settings you can choose to display all tweets or only
those containing a given search term. You can also optionally hide Tweets
that start with @ and hide your Twitter profile background. Additionally,
you can enable the fan gate so only Facebook users who "Like" you can see
your Twitter tab.

6. Pinterest Tab

Here's a great way to share your Pinterest content to Facebook users who
aren't on Pinterest. This free app, also from Woobox, puts a tab on your
Facebook Page showcasing your Pinterest boards and pins, with only a small
ad on the bottom. Facebook visitors can browse your Pin boards, and click on
them to view your Pins inside your Facebook tab page. When they click on a
Pin it opens a new browser window to the Pin on Pinterest.

You can choose to have your Pin tab show all or only select Pin boards-and
enable Facebook Like & Send buttons on Pins, to encourage visitors' sharing
to their Facebook friends. The Fan Gate feature allows only Facebook users
who "like" you to see your Pinterest tab.

7. Fan Appz

This free platform helps you add content and analyze your Twitter and
Facebook traffic. Fan Appz lets you post updates to both social sites at
once, target specific countries and languages, schedule posts in advance,
and create and publish quizzes and polls. Image-based polls let you give
users a list of images-maybe of your products-and they can share their
preferred top five.

The premium services, designed for larger fan pages, let you create and
publish promotions, including special offers, sweepstakes, challenges, and
rewards. You can create a gift store and games, and manage your Places and
Events. You'd also be able to view the analytics of your posts, engagements,
and promotions-all with support for Google Analytics.

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru


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Meet Facebook's Oldest User

Meet Facebook's Oldest User

There are 955 million active users on Facebook - and not all of them are in
their teens or 20s. The fastest-growing demographic on the service, for at
least the last two years, has been women over 55.

And with that in mind, we invite you to meet the delightful Florence Detlor,
101 years young. According to Facebook, she has the distinction of being the
service's oldest user. She's also the oldest person to visit Facebook HQ,
where she met with COO Sheryl Sandberg, along with a guy young enough to be
her great-grandchild: Mark Zuckerberg, CEO and founder.

Sandberg posted the above picture on her Timeline early Monday, along with
the caption: "Honored to meet Florence Detlor, who at 101 years old is the
oldest registered Facebook user. Thank you for visiting us Florence!"

The photo has garnered more than 5,000 Likes - and comments from users with
102 and 103-year-old grandparents, both eyeing Florence's title.

According to her profile, Florence graduated from Occidental College in
1932. She lives in Menlo Park - coincidentally enough, where Facebook is now
headquartered - and is "looking for a good book to read." She joined
Facebook three years ago this month, in August 2009.

http://mashable.com/2012/08/27/facebook-oldest-user/

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru


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Earn Money Using Facebook

Have you ever toyed with the idea of making money using a popular social
networking platform like Facebook? Yes, this is true that you can make money
using the strong power of Facebook to attract people. Millions of people
are using Facebook for its obvious feature of connecting to other people.
They use this for online socializing with other people, their friends,
colleagues, batch mates and more, to chat or to have fun. At the same time,
many people are using this beautiful and easy to use platform.

You can start earning those extra bucks in a few simple and quick steps.

Create your identity

The first step for making money on Facebook requires you to register
yourself. While registering, create an identity that represents your
profession, vocation or hobby which you want to use to earn money here. But,
make sure not to create a fake impression, just be yourself and show what
you want to display to other people.

The most important thing is to try to be known as an expert on the topic you
are dealing with. In addition, your main objective here is to attract
attention of a specific group of people.

Choose a popular Niche

Earning money requires selling products and services that large numbers of
people demand for. If you want to earn money quickly, make sure to choose a
popular niche. In addition, you should also have an interest in that field.
Develop your expertise in the field and showcase your portfolio and
products. Moreover, if you already have your web presence in the field, you
can use that to attract people. It will help people know more about you,
your work, your skills, experiences and expertise. You can place your free
ads in the marketplace.

Main advantage of Facebook

Facebook offers you an extensive range of features to help you develop a
number of applications to perform a particular task on your profile page.
Moreover, if you use Facebook for earning money, it won't stop you from
doing that. Isn't it a great news! You can link this page to outside
websites also. In addition, if you brand yourself before using Facebook,
you have chances of earning more money.

This is partly why you will succeed in making more money from Facebook if
you brand yourself carefully before you get started on the site.

How to brand yourself

If you have a website already running, it would be the best idea to keep the
look and feel of your Facebook page. Also you can place your affiliate links
on your Facebook page.

Develop a network of friends

Apart from taking all these steps, another most important job is to develop
a network of friends and establish yourself as an expert in the field.
Adding more friends in your network will help you earn more money. However,
while making friends, your aim should not be making money; rather your aim
should be to create more exposure for your services and products. And you
will see money will follow.

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru


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Linkedin on rise as Facebook struggles

Linkedin on rise as Facebook struggles

There's no such thing as a free lunch. It's an age-old adage meaning,
basically, you don't get something for nothing.

That's the quandary on Wall Street as Facebook, the world's largest social
media networking company, struggles following its May IPO. By all accounts,
the Mark Zuckerberg-founded company holds the title for the worse initial
public offering in history and brings into question the company's business
model of trying to get rich while giving away a service; and whether it can
be done successfully.

With more than 900 million users worldwide, Facebook fetches $3.7 billion a
year without charging their loyal audience for its services. In return,
Facebook gains the much coveted personal information marketers will pay
dearly to have.

RELATED

Is Mark Zuckerberg to blame for Facebook stock plummet?

"Free serves purposes, but you have to go beyond free to make some money,"
professor Rita McGrath, who teaches corporate strategy at Columbia Business
School, said.

A good example is that of fellow social-media company LinkedIn. The
business-oriented site, which has effectively redefined business networking,
has seen its stock mount a 65 percent increase this year thanks to a balance
of advertising fees and charging users for premium services.

There are several reasons, other than fees for premium services, that
LinkedIn has outpaced Facebook.

LinkedIn has a more professional feel than Facebook, despite the presence of
major global businesses on the site.

Advertising on LinkedIn is only 28 percent of its profits, while it
comprises 85 percent of revenue for Facebook.

LinkedIn learned quickly how to play the Wall Street odds and exceed
analysts' expectations. In fact, it has crushed estimates for 4 out of the 5
previous quarters.

Facebook, on the other hand, has underwhelmed Wall Street from nearly the
beginning; prompting angry investors to file a class action lawsuit and just
last week billionaire Peter Thiel divested his company of nearly 20.1
million in Facebook stock following the expiration of a lock-up agreement.

"Facebook is in a pickle," Donna Hoffman, co-director of the Sloan Center
for Internet Retailing at the University of California at Riverside, told
the Washington Post. "The advertising broadcast model is dead wrong for this
medium. .?.?. It can never work."

Only time will tell.

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
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Facebook talks big data

Facebook talks big data

Facebook invited a handful of tech journalists to its Menlo Park campus on
Wednesday for a briefing on how the world's biggest social network uses
data.

Lots of data.

Every day, Facebook users share 2.5 billion unique pieces of content -
including photos, videos, wall posts, updates and comments. Those users hit
the "like" button, either on Facebook or on other sites, some 2.7 billion
times a day.

They also upload 300 million photos a day. And all told, Facebook's system
must ingest more than 500 terabytes of data every day.

Gulp.

Jay Parikh, a Facebook vice president for infrastructure, gave the group a
quick rundown on some of the software systems that Facebook has developed to
handle that deluge of data. He also said the company is constantly finding
new ways to use its data - creating new lists of suggested friends, for
example, refining its system for auctioning advertisements, or tracking how
different ads are received by different groups of users, based on gender,
location and other characteristics.

The company also makes extensive use of "a/b testing," a concept also
employed heavily at Google. The idea is to offer different versions of each
new idea or feature to different subsets of users, to see which is better
received. Facebook runs "tens of thousands" of such experiments "at any
point in time," Parikh said.

Facebook approaches data somewhat differently than other big companies,
Parikh boasted, explaining that Facebook makes all of its data available for
all of its divisions, so individual product groups don't face bureaucratic
hurdles when they want to examine data from other segments of the company.

"We build one product. On our home page you get recommendations,
advertisements, notifications andmessages. There are hundreds of different
systems but it all has to come together in one unified user experience," he
said.

But in answer to a question, Parikh said the company has strict rules
governing how employees can use that data. User information is anonymized,
and the company keeps track every time an engineer accesses any data. "We
train people on how they can use data and we have zero tolerance for abuse,"
he added.

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru


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