What makes social ads so powerful and unique, is their direct
interaction with the news feeds of your friends and fans. This gives you
an advantage because anyone who has added you as a friend will see
information about your business directly on their profile.
This is also an advantage because you can directly control who sees your
ads, which helps you to target your traffic without much effort. As with
any kind of marketing, targeting your traffic has proven time after time
to raise your conversions.
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