Facebook Good Way to Interact With Brands

Facebook Good Way to Interact With Brands

A brand's Facebook page can be more useful than its website, according to a
recent study.

Of the 87 percent of Facebook users who 'like' brands on the social media
site, 50 percent prefer the brand's Facebook page over the company's
website, a study by Lab42 found.

"Only five years ago, the term 'like' was just another word used to describe
one's preferences," reads the Lab42 blog. "In today's digital universe,
however, the notion of 'liking' something has become ubiquitous.

"Liking is one of the primary ways people exert their tastes and preferences
online, and it has created an entirely new type of conversation - one
between consumers and brands."

In fact, 82 percent of people polled described Facebook as a good place to
interact with brands, while 35 percent feel brands listen to them more on
Facebook.

Seventy-five percent said Facebook makes them feel more connected to brands
while 69 percent said they have liked a brand because a friend has done so.

Most Facebook users 'like' brands to receive something in return such as
promos, discounts or free giveaways. Only 14 percent said they clicked 'like'
out of loyalty to the brand.

Seventy-seven percent of users said they saved money after 'liking' a brand
on Facebook, with 66 percent saving $20 or more in the previous year and 17
percent saving $100 or more, the report found.

Other findings included:

. 46 percent 'liked' a brand with no intention to buy.

Of those:

. 52 percent wanted a free item.

. 46 percent 'like,' but can't afford.

. 24 percent 'liked' to help friend.

Seventy-three percent of Facebook users have disliked a brand because the
brand posted too frequently, they no longer like the brand or because of a
bad customer experience.

Forty-seven percent of social media users who don't like brands said
newsfeed clutter was the key reason, while one-third don't want to be
contacted by brands. Three out of 10 say they avoid liking brands because of
privacy concerns.

my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

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Regards Gerald

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E-mail: gerald@webcraft.ws
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