What it is: It is the most popular social network with over 800 million
users. People usually build profiles to keep in touch with family and
friends. Lately it has been used by businesses as a marketing tool. On
Facebook people can send and receive messages, chat online, post pictures
and share links and videos. They can also "like" a page. There are six types
of pages: local businesses, companies, products, artists, entertainment and
community. Facebook offers many options to interact such as the Wall, photo
albums, comments space and the "like" button, where people click if they
like the comment or post. If users don't like something or someone, they
have the option of blocking the person's updates or deleting the person from
their profile.
What do you need to know: Facebook is a great way to generate customer
loyalty and there are many ways to do it. But because it's a very personal
network, people don't appreciate when businesses overload their pages with
information or un-wanted promotions and they usually block the pages if that
happens. The best way to increase interaction is by sharing useful content,
asking customers' opinions and giving quick answers - Facebook users really
expect you to reply A.S.A.P. In other words, show you care about them and
they'll care about you.
Vocabulary you need to know:
Wall - page where people post and receive comments;
NewsFeed - page where Facebook shows the users what is going on with friends
and pages they like. It shows popular posts first and then most recent ones.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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