Among the many exciting features that Facebook offers, the Timeline feature
is one of the most useful. If you use the feature properly, you will grab
the attention of your current and potential fans and keep them indefinitely.
Some of the Facebook Timeline features that can help you to do this are
milestones, highlighting and pinning. Those features can help you to
increase the number of people with whom, you interact online. The features
amplify what you would be doing already, only they do it in a bigger and
better way.
Using the Pinning Feature
When you are using the pinning feature, you are keeping your status update
at the top of your timeline. This needs to be done manually. If you use this
feature, your status update will not be able to move from wherever you "pin"
it no matter how many new status updates you add to your Facebook page after
that (within a seven-day time period). There are several useful pieces of
information that you will want to know:
* One at a Time: No matter how many items (status updates, posts, etc.) you
want to pin on your page, you can only pin one at a time.
* Where Your Pinned Post Will Appear: Your pinned post will always appear at
the top of your Facebook Timeline (on the left).
* The Length of Time that Pinning Lasts: After you pin a post on your
Facebook page, it will remain pinned for seven days unless you unpin it
before the seven days are up.
* How to Pin a Post: If you want to pin a post, you should click on the
pencil icon that appears in the upper right hand corner of your status
update. Once you have clicked on the icon, select "Pin to Top."
* How to Unpin a Post: If you want to unpin a post on your page, click on
the pencil icon in the top right hand corner of your pinned post and choose
the "unpin" option.
Pinning is a very useful feature because it gives you ideas on how to pin
most effectively for your business. You can offer to give something valuable
to your fans if they agree to "Like" your page or send you their contact
information. Another effective way to use the pinning feature is by pinning
something on your page that you would like your new visitors to see before
anything else. It basically works as a welcome message in that context.
Pinning works just as effectively with videos as it does with the written
word. You can put a welcome message above the link for the video and invite
your visitors to watch the video. If you don't want to use a video, you can
also use still graphics to get your point across.
Highlighting One of Your Posts
The term "highlighted post" means that you have a post that you choose to
put across your Timeline (the width of both columns). If you highlight the
post, you will be getting your visitors to pay attention to it and the
unwritten message that your visitors will get is that you consider it more
important than your other posts. You are letting them know that it is worth
paying attention to it. There are several pieces of information that you
will want to know about highlighting a post:
* Pinned Posts Versus Highlighted Posts: In general, pinned posts stand out
more than highlighted posts; however, highlighted posts hold a great deal of
value.
* Limitations: Highlighted posts have no limitations.
* One at a Time: Facebook will not allow you to highlight and pin a post at
the same time. You need to choose which one you want to do.
* How to Highlight a Post: If you want to highlight a post, place your mouse
over the post (in the upper right hand corner). You will see a star icon.
Click on the star to highlight a post. If you want to unhighlight the post,
click on the star again.
* An Important Difference: Facebook does not allow you to keep a post at the
top of your Timeline once you have highlighted it. Highlighted posts appear
in chronological order. The more posts you highlight, the further down the
older highlighted posts will appear.
There are many wonderful ways in which you can effectively use the
Highlighting feature. You can highlight testimonials that people have
written about you and your business (with an image of the person who wrote
the testimonial, if that is appropriate). You can include it in your status
update and then highlight it so that people are drawn to it. Since there is
a likelihood that you will have many highlighted posts, you can create a
strategy of how you want to present those posts. That can be most effective.
You can also highlight a post that discusses new products and/or services
that your brand is offering.
Creating Milestones
A milestone is an incredible way to present a story for your business using
words and graphic images. You can include your business's mission statement
as part of the story as well. You are able to place them anywhere you wish
on your Timeline. The only placement limitation will be the date that you
actually place them. There are several pieces of information that you will
want to know when it comes to creating milestones:
* How to create a Milestone: If you want to create a milestone, click on
"Event, Milestones +" at the top of your screen.
* What You Need to do Next: You don't need to highlight milestones because
they are already highlighted. They will appear across both columns in your
Timeline.
* Creating Multiple Milestones: There is no issue with creating more than
one milestone for your Timeline.
* Going into the Past: You are not limited by time or date. If you have a
milestone that you want to create for today and you have milestones that you
want to post that occurred in the past, you are allowed to do that.
Using milestones as a tool can be extremely effective. You should
incorporate them as part of your social media marketing strategy. You can
use graphic images in your milestones, include a call-to-action or include
other compelling pieces of information that will be of value to your
visitors. Regarding graphic images, you should choose your cover photo
carefully. You want it to reflect who you are and what you represent in your
business.
Facebook Timelines are valuable tools that are user-friendly and can be
instrumental at drawing more traffic to you and allowing you to establish
more relationships with other business people. Your online connections will
be valuable and you will benefit from one another. So, jump right in and
start making full use of Facebook Timelines for your business.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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