There are several reasons why this is happening. When you know what
obstacles you are facing, it will be easy to come up with solutions and
start seeing better results with your Facebook page.
• You don't know EdgeRank.
EdgeRank is Facebook's own algorithm that was developed to determine
what content is displayed, when and where, on your followers' new feeds.
The score is comprised of several factors based on how much interaction
your posts generate with your fans. That is, how often they 'like' and
leave comments on your posts, photos and videos.
The deciding elements are time decay, weight, and affinity.
• Time Decay: How long your content has been posted. The longer it has
been posted, the less value it has. For this reason, you want to make
sure you get a lot of interaction quickly to keep it in the news feed.
• Weight: Each action (like, comment, share) has its own "weight" with
some having more than others (like < comment).
• Affinity: Depends on the interaction with your brand. If a user
engages with your posts regularly by leaving comments and 'likes,' then
your content will appear in their news feed regularly.
This is why it is important to stay on top of your Facebook Insights.
When you look and see what types of posts have been the most popular
(photos versus text), you will be able to curate your content to match
what works best. You can also look at what time of day your content gets
the most response and set your social media posting accordingly.
• Most of your fans look but don't touch.
What this means is, for the most part, your fans are not interacting
with you on Facebook. They will scan over your post and keep scrolling
without so much as a 'like,' let alone a comment.
It could be their attention was immediately drawn somewhere else. If
that is the case, you need to do something to shake things up a bit. If
your text posts aren't getting much of a response, try using an
attention-grabbing image in your post or a short video.
People online do not have a long attention span, so it is important to
get them to notice you quickly. Try writing some headlines that sound
enticing. Ask a specific question and encourage their answers. Hold
contests and offer prizes.
Find out what makes them engage with you and stick with it.
• You're not using Facebook Ads, Offers and Promoted Posts.
Facebook now offers promoted posts that guarantee your post will reach a
large number of your followers. You can also pay for a Facebook ad that
will be on the sidebar of Facebook News Feeds to help reach more people.
Facebook Offers are a great way to get more people to try your products
and services. You can post an offer giving away an item to the first 100
people to claim the offer in store or online.
With an offer, anyone who claims it will have it appear in their news
feed, sharing it with all of his or her own Facebook circle. That means
more people taking notice of you and your brand.
• You don't have a clear strategy.
With social media, you cannot just post and wait for things to happen.
It's important to continue to engage your fans. Discover what they like
to talk about, what they think is important and use it to write posts
strategically. If you know you get more reactions with photos, make sure
you are including them often.
To be successful in social media, you need to have a plan. Do your
research into what topics are trending. Keep an eye on your Insights to
make sure you are getting the interaction you want. Make changes as
necessary to your content in order to keep your fans engaged.
What have you done to get more results from Facebook? How are you
getting creative to boost your fan base?
--
my motto is "Keep it simple" and "don't leave anything for tomorrow that
can be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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