You Aren’t Getting Results From Your Facebook Page

You Aren't Getting Results From Your Facebook Page

There are several reasons why this is happening. When you know what
obstacles you are facing, it will be easy to come up with solutions and
start seeing better results with your Facebook page.

• You don't know EdgeRank.

EdgeRank is Facebook's own algorithm that was developed to determine
what content is displayed, when and where, on your followers' new feeds.
The score is comprised of several factors based on how much interaction
your posts generate with your fans. That is, how often they 'like' and
leave comments on your posts, photos and videos.

The deciding elements are time decay, weight, and affinity.

• Time Decay: How long your content has been posted. The longer it has
been posted, the less value it has. For this reason, you want to make
sure you get a lot of interaction quickly to keep it in the news feed.

• Weight: Each action (like, comment, share) has its own "weight" with
some having more than others (like < comment).

• Affinity: Depends on the interaction with your brand. If a user
engages with your posts regularly by leaving comments and 'likes,' then
your content will appear in their news feed regularly.

This is why it is important to stay on top of your Facebook Insights.
When you look and see what types of posts have been the most popular
(photos versus text), you will be able to curate your content to match
what works best. You can also look at what time of day your content gets
the most response and set your social media posting accordingly.

• Most of your fans look but don't touch.

What this means is, for the most part, your fans are not interacting
with you on Facebook. They will scan over your post and keep scrolling
without so much as a 'like,' let alone a comment.

It could be their attention was immediately drawn somewhere else. If
that is the case, you need to do something to shake things up a bit. If
your text posts aren't getting much of a response, try using an
attention-grabbing image in your post or a short video.

People online do not have a long attention span, so it is important to
get them to notice you quickly. Try writing some headlines that sound
enticing. Ask a specific question and encourage their answers. Hold
contests and offer prizes.

Find out what makes them engage with you and stick with it.

• You're not using Facebook Ads, Offers and Promoted Posts.

Facebook now offers promoted posts that guarantee your post will reach a
large number of your followers. You can also pay for a Facebook ad that
will be on the sidebar of Facebook News Feeds to help reach more people.

Facebook Offers are a great way to get more people to try your products
and services. You can post an offer giving away an item to the first 100
people to claim the offer in store or online.

With an offer, anyone who claims it will have it appear in their news
feed, sharing it with all of his or her own Facebook circle. That means
more people taking notice of you and your brand.

• You don't have a clear strategy.

With social media, you cannot just post and wait for things to happen.
It's important to continue to engage your fans. Discover what they like
to talk about, what they think is important and use it to write posts
strategically. If you know you get more reactions with photos, make sure
you are including them often.

To be successful in social media, you need to have a plan. Do your
research into what topics are trending. Keep an eye on your Insights to
make sure you are getting the interaction you want. Make changes as
necessary to your content in order to keep your fans engaged.

What have you done to get more results from Facebook? How are you
getting creative to boost your fan base?

--
my motto is "Keep it simple" and "don't leave anything for tomorrow that
can be done today."

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru

Set Up a Powerful Facebook Business Page

Set Up a Powerful Facebook Business Page

In the world of affiliate marketing Facebook is a powerhouse of
marketing. Affiliate marketing is a type of business and by now you will
be well aware that every business should really have a presence on
Facebook as it provides so much in the way of opportunity. It's a good
place to build a community and it can also be a good source of traffic
to your products. Let's look at how to set up a powerful Facebook
business page that will enable you to engage with your connections.

Plan Your Page - the first step is to create your page online. This
needs to be planned so that it is preferably right the first time
around. You'll need to think about using a keyword as part of your page
title. For example, if you sell health products then make this part of
your business page title. This will then be something that can be useful
for the search engines, both inside Facebook and outside of it in Google.

Use the Fields - there are plenty of areas to add words on the page, be
sure to use them. Add your website link, description and what your
company/business/page is all about. Add your website to the 'About'
section so that people can find it easy to click through to you.
Remember with all sales including affiliate marketing – you mustn't spam
– use your writing to build desire.

Add Photos - add your products in a variety of photo albums for easy
viewing. Part of what people love about Facebook is being able to look
at photos. Five of the photos will be shown randomly across the top of
your Facebook business page. Ideally you should create a profile picture
that communicates something about your business – i.e. what it does,
it's brand image and your website if you have one. It should ideally tie
in with the brand image on your website or your blog.

Finding People to 'Like' Your Page - suggest your page to your friends
on Facebook to get started. Add an icon through to your Facebook page
from your website. Also post your Facebook page up on any other social
sites that you use such as Twitter. If you use any marketing material
such as business cards or email signatures, then add your page to those
too. Even with affiliate marketing – operating under a business can have
it's benefits as you grow – you may decide to present yourself with a
particular brand image. Once you have 25 people connected to your page,
you will be able to sign up for a vanity URL on Facebook and select a
URL for your Facebook page.

Use Your Page - post your blogs and other information that people may
find interesting and relevant to your niche. Don't do the sales spiel or
you'll lose some of your connections because it's a version of spamming.
Affiliate marketing should be the same as other marketing – i.e. all
about building desire for a product. You should mention the benefits of
your products.

Monitor Your Progress - the main goals of your Facebook page should be
to grow your connections and to develop your interactions. You can
measure how well you are doing by checking on the 'insights' link of
your page. You will see several graphs detailing how well you are doing
on these two fronts.

By following the above suggestions, you will be growing your affiliate
marketing business in a way that will bring you more sales.


my motto is "Keep it simple" and "don't leave anything for tomorrow that
can be done today."

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru

Facebook Page Features You’re Overlooking

Facebook Page Features You're Overlooking

Here are six features that you might not have noticed:

New Insights Metrics

You can see the performance of your posts based on the reactions of your
fans, including:

• Lifetime of post reach.
• Lifetime of post paid reach.
• Lifetime of post impressions.
• Lifetime of post paid impressions.
• Lifetime of post stories.
• Lifetime of people who engaged with posts.
• Lifetime of people talking about your posts.

To find these metrics, click on 'page insights,' then 'export data,'
choose 'data type,' then 'post level data,' choose the 'data range' and
click 'download.'

Onsite Notification

If you combine your personal profile with your business page management,
you can get notifications of fan messages and comments, new posts and
likes. To start getting these notifications, click on 'admin panel,'
then 'edit page,' hit manage 'notifications' and then 'onsite
notification.' Just check off the box to enable these notifications.

Arrange Posts By Metrics

You don't have to view your posts in chronological order anymore. Now
you can have them listed based on certain metrics, such as 'engaged
users,' 'reach,' 'virality,' and 'talking about this.' These options
allow you to see what posts are performing better without having to
scroll through date-by-date. You can change the order simply by clicking
on the label on the table.

Use The "Voice" to Change Identity

You can switch between your brand profile and your personal profile when
you want to engage with users on your Facebook page by clicking on
'voice' at the top of your profile. This lets you respond to comments as
your company or yourself.

If you want to post as your brand outside of your own page, click on the
dropdown arrow at the top of your profile page and click 'use Facebook
as' and then your page.

View Page Subscribers

People can now subscribe to your Facebook page without liking it. This
adds your page to their interest list. You can see your page subscribers
by clicking 'new likes,' then 'see all.' Click 'subscribers' from the
dropdown menu to see the total number of subscribers in your 'insights.'

Targeted Page Posts

You can now target your posts based on several criteria: relationship
status, gender, interests, education level, age, language and location.
This can be really helpful if you use promoted posts to ensure you are
reaching a specific part of your audience. This feature is available to
pages with more than 5,000 fans. The post will only appear in news feeds
of fans who meet your targeting options but will also be visible to
anyone who looks at your timeline.

To stay on top of your social media marketing game, you need to keep up
with all of the new changes to Facebook pages. Know what tools they are
making available to you and you will have more success from all the
effort you are putting in.

What Facebook features do you think are the most helpful? What types of
features would you like to see in the future?

my motto is "Keep it simple" and "don't leave anything for tomorrow that
can be done today."

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru

New Timeline Features Brands Should Be Using

New Timeline Features Brands Should Be Using

Take some time to explore the in-depth features of the newly improved admin
panel. Much of the old Facebook insights are still included, but the
revamped version is much easier on the eyes, and includes additional
insightful aspects such as:

- You can now view the date that a new fan "Likes" your page. Get creative
and personal with this new feature by highlighting and/or thanking the new
fan for liking your page.
- The ability to see which month your page was most engaging. Take some
time to explore this feature as it can be very telling about what content
worked and what did not.
- A more streamline demo report. Places, languages, ages, and the gender of
your fans are broken down into an easy-to-read graph.

Take some time to play around with the new user-friendly features - you can
even export the data into a PDF to analyze a clean report with your team!

2. Pinned Post

Many social media specialists are positioning the "pinned post" feature as
the alternative to the loss of the landing page, but this option is not
simply a replacement for your "Like Us" app. Think of "pinned posts" as a
rotating billboard for current news, campaigns, or any aspect of your brand
that you want to highlight. Remember that this new feature only stays at the
top for 7 days, so rotate the post when you have other prominent content to
share with community.

3. Front and Center Recommendations

Facebook recommendations are now taking a more visible place on your page.
Although this isn't a new feature, it was once housed on the far right hand
side, hidden in the clutter of ads. The new location creates an even
stronger impact when users visit your page. Brainstorm ways to take full
advantage of this aspect, maybe incentivize customers to recommend your page
if they've had a positive experience.

4. Fan Messaging

The new Facebook proves to mimic personal pages even further with the
introduction of Facebook messaging for brands. This is a prime place to
direct users to take a question, concern, or inquiry to a private place.
Users who post on your page are already a bit muted in terms of visibility -
so offering to take the conversation to messaging is a perfect way to focus
on a fan, one to one.

It's time to start taking advantage of the many new aspects of Timeline.
Take some time to really dig into the admin panel, highlight a new "Liker,"
use pinned posts as new place to bring attention to your new campaign, or
give a fan your full attention via messaging. The new Facebook features can
only enhance your page presence and captivate your audience even further.

The floor's all yours: How have you taken advantage of the new Facebook
features?

my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru


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Making the Most of Facebook Timelines

Making the Most of Facebook Timelines

Among the many exciting features that Facebook offers, the Timeline feature
is one of the most useful. If you use the feature properly, you will grab
the attention of your current and potential fans and keep them indefinitely.

Some of the Facebook Timeline features that can help you to do this are
milestones, highlighting and pinning. Those features can help you to
increase the number of people with whom, you interact online. The features
amplify what you would be doing already, only they do it in a bigger and
better way.

Using the Pinning Feature

When you are using the pinning feature, you are keeping your status update
at the top of your timeline. This needs to be done manually. If you use this
feature, your status update will not be able to move from wherever you "pin"
it no matter how many new status updates you add to your Facebook page after
that (within a seven-day time period). There are several useful pieces of
information that you will want to know:

* One at a Time: No matter how many items (status updates, posts, etc.) you
want to pin on your page, you can only pin one at a time.

* Where Your Pinned Post Will Appear: Your pinned post will always appear at
the top of your Facebook Timeline (on the left).

* The Length of Time that Pinning Lasts: After you pin a post on your
Facebook page, it will remain pinned for seven days unless you unpin it
before the seven days are up.

* How to Pin a Post: If you want to pin a post, you should click on the
pencil icon that appears in the upper right hand corner of your status
update. Once you have clicked on the icon, select "Pin to Top."

* How to Unpin a Post: If you want to unpin a post on your page, click on
the pencil icon in the top right hand corner of your pinned post and choose
the "unpin" option.

Pinning is a very useful feature because it gives you ideas on how to pin
most effectively for your business. You can offer to give something valuable
to your fans if they agree to "Like" your page or send you their contact
information. Another effective way to use the pinning feature is by pinning
something on your page that you would like your new visitors to see before
anything else. It basically works as a welcome message in that context.
Pinning works just as effectively with videos as it does with the written
word. You can put a welcome message above the link for the video and invite
your visitors to watch the video. If you don't want to use a video, you can
also use still graphics to get your point across.

Highlighting One of Your Posts

The term "highlighted post" means that you have a post that you choose to
put across your Timeline (the width of both columns). If you highlight the
post, you will be getting your visitors to pay attention to it and the
unwritten message that your visitors will get is that you consider it more
important than your other posts. You are letting them know that it is worth
paying attention to it. There are several pieces of information that you
will want to know about highlighting a post:

* Pinned Posts Versus Highlighted Posts: In general, pinned posts stand out
more than highlighted posts; however, highlighted posts hold a great deal of
value.

* Limitations: Highlighted posts have no limitations.

* One at a Time: Facebook will not allow you to highlight and pin a post at
the same time. You need to choose which one you want to do.

* How to Highlight a Post: If you want to highlight a post, place your mouse
over the post (in the upper right hand corner). You will see a star icon.
Click on the star to highlight a post. If you want to unhighlight the post,
click on the star again.

* An Important Difference: Facebook does not allow you to keep a post at the
top of your Timeline once you have highlighted it. Highlighted posts appear
in chronological order. The more posts you highlight, the further down the
older highlighted posts will appear.

There are many wonderful ways in which you can effectively use the
Highlighting feature. You can highlight testimonials that people have
written about you and your business (with an image of the person who wrote
the testimonial, if that is appropriate). You can include it in your status
update and then highlight it so that people are drawn to it. Since there is
a likelihood that you will have many highlighted posts, you can create a
strategy of how you want to present those posts. That can be most effective.
You can also highlight a post that discusses new products and/or services
that your brand is offering.

Creating Milestones

A milestone is an incredible way to present a story for your business using
words and graphic images. You can include your business's mission statement
as part of the story as well. You are able to place them anywhere you wish
on your Timeline. The only placement limitation will be the date that you
actually place them. There are several pieces of information that you will
want to know when it comes to creating milestones:

* How to create a Milestone: If you want to create a milestone, click on
"Event, Milestones +" at the top of your screen.

* What You Need to do Next: You don't need to highlight milestones because
they are already highlighted. They will appear across both columns in your
Timeline.

* Creating Multiple Milestones: There is no issue with creating more than
one milestone for your Timeline.

* Going into the Past: You are not limited by time or date. If you have a
milestone that you want to create for today and you have milestones that you
want to post that occurred in the past, you are allowed to do that.

Using milestones as a tool can be extremely effective. You should
incorporate them as part of your social media marketing strategy. You can
use graphic images in your milestones, include a call-to-action or include
other compelling pieces of information that will be of value to your
visitors. Regarding graphic images, you should choose your cover photo
carefully. You want it to reflect who you are and what you represent in your
business.

Facebook Timelines are valuable tools that are user-friendly and can be
instrumental at drawing more traffic to you and allowing you to establish
more relationships with other business people. Your online connections will
be valuable and you will benefit from one another. So, jump right in and
start making full use of Facebook Timelines for your business.

my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

If you have any questions or comments please contact me.

Regards Gerald

Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru


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